The broadcasting of sports is a major part of the media world. It involves one or more sports commentators describing the events of a game as they happen.
While older generations still prefer traditional TV to stream, younger demos are finding their sports highlights on social platforms. This has the potential to change the way that sports are consumed.
Multidimensional Viewing Experience
The coronavirus pandemic has challenged the sports industry and its viewers in many ways, from the closure of stadiums and the cancellation of some major events to reduced in-stadium audience numbers. But it’s also provided a catalyst for change, with traditional broadcasters and disruptor OTT services competing to provide fans with a more immersive sports viewing experience than ever before.
To understand how this is happening, this study has developed a comprehensive framework for e-sports live streaming viewing motivations based on Self-Determination Theory (SDT). This includes six intrinsic factors: idol worship, leisure entertainment, competitive stimulation, peripheral activities, and belonging identification, which influence the frequency of e-sports fans’ live stream engagement. The loadings for these factors were greater than 0.5, indicating that they have strong validity and reliability. The questionnaire has been reviewed by relevant experts, e-sports event organizers and e-sports fans to ensure its accuracy, scientific rigour and relevance. A Likert 5-point rating method was used to measure the respondents’ answers.
Real-Time Footage
Streamed sports events offer real-time footage of teams and players in action. Live coverage is accompanied by commentary that explains what is happening during the event. It can also include interviews with players, coaches and other sports personalities.
The rise of live streaming apps may present challenges to traditional broadcasting rights. But if leagues and clubs manage to balance these apps with existing broadcast contracts properly, they can provide a way to interact with tech-savvy fans while reaching new audiences globally.
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Second Screen Viewing
While a few generations ago, it was possible to watch sports without simultaneously looking at another screen, millennials have grown up in a world where second-screen viewing is the norm. According to eMarketer, 76% of Gen Z and millennial sports fans use their smartphones while watching TV.
The reason for this behavior is clear: the second screen offers a new way to interact with sporting events. For example, many viewers use their smartphone to read social media posts about the event they are watching on television. In fact, Twitter has seen a large increase in users during live events. Learn and know more at 해외스포츠중계.
For sports teams, this means that their mobile apps offer an opportunity to enhance the fan experience during and between games. For example, the AFTV app by Arsenal allows viewers to share their own video reactions to the game and join a conversation with other fans. These apps also provide a platform for advertisers to present their messages.
Local Team Streaming
Local teams have always been an important draw for sports fans. But in an era of COVID-19-inspired social distancing, many fans have struggled to catch live games.
The good news is that streaming services are making it easier for sports fans to follow their local teams, even if they can’t attend games in person. In fact, some teams are embracing this shift by offering free over-the-air broadcasts that can be streamed live and on demand.
However, it’s still crucial to check which streaming services have your team’s RSNs and understand the blackout rules before signing up. For example, FuboTV offers a number of regional sports channels for its base package and carries most MLB, NHL and NBA teams. Similarly, Sling TV and Hulu + Live TV also include many RSNs. To watch, you must have a cable, telco, satellite or vMVPD provider and log-in with your credentials. KTLA’s ViewLift is an excellent option, as it includes local sports and provides a variety of other entertainment options.